Bell Direct launches new SMSF service

Written by Staff Reporter Tuesday, 11 February 2014

Bell Direct has partnered with SMSF administrator SuperGuardian to manage its “integrated SMSF solution”, according to an announcement from the online broker.

There has been increased interest in SMSFs from Bell Direct’s client base, said chief executive officer Arnie Selvarajah.

“We are keen to attract more of the SMSF market and in response to this demand we partnered with leading firms across the financial services industry to launch a complete SMSF service — with investment opportunities across all asset classes,” Mr Selvarajah said.

“We chose SuperGuardian to manage all administrative aspects of this offering as it offers a complete administration and compliance solution and makes investing easier for SMSFs. Our SMSFs can now focus on building a diversified super portfolio,” he added.

SuperGuardian’s chief executive Olivia Long said there is “significant” interest from financial institutions for SMSF administration and developing white label products.

“Working for Bell Direct is exciting as a recent Investment Trends report states 81 per cent of SMSFs have an online share trading account, and that it’s a critical base,” she said.

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