Westpac launches investment tool with SMSFs in mind
Westpac Online Investing has launched a trading facility that will supply tailored market research to clients, including to its core target market of SMSF investors, the company has announced.
The Daily Share Tracker provides research based on a client’s individual share portfolio and trading behaviour and will be delivered to client inboxes on a daily basis.
“SMSFs are a core part of our business and they are absolutely a target segment for us and the Daily Share Tracker,” head of Westpac online investing James Staltari told SMSF Adviser.
“The Daily Share Tracker will give our customers an easy way to monitor their existing investments,” he added. “It will also keep investors ahead of the pack with market updates, trading ideas, research and investment strategies.”
Westpac said the product was launched in response to investor demand for relevant stock picking recommendations.
A client survey conducted by Investment Trends on behalf of Westpac found that 41 per cent of investors said stock picking recommendations would increase their satisfaction with their online broker.
It also found that 43 per cent of investors choose their stockbroker based on the quality of research offered and the research tools available.
“Our most recent client survey showed that investors put a high value on the quality of research and accompanying research tools from their online broker,” Mr Staltari said.
“This new service is in response to our client demand for individually-tailored market research and strategies.”
The product includes a dividend tracker that finds high-yield shares going ex-dividend in the next 30 days; provides key market information on up to 15 shares the client currently holds or has traded; and updates based on trading behaviour.
